Users will soon have a updated setting that allows them to reduce the volume of AI-created media appearing in their feeds. This step comes as the company revealed that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a widespread launch. This shift coincides with a rise in AI content, spurred by new video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising channels on another major platform exclusively feature AI-generated videos. A considerable share of this content is classified as low-quality AI content, a label for substandard, factory-style content that is typically absurd or bizarre.
“We know from our community that many people appreciate content created using AI tools, from digital art to educational videos, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” said a company executive.
Volume and Proportions
The service disclosed that there are presently 1.3bn videos on its service labeled as made with AI. Collectively, over 100 mn media items are added to the app each day, making clips made by AI a relatively small part of its total content library.
User Control Features
Users will be able to limit or boost the volume of artificial media they view by accessing the content preference feature in the application and selecting AI-made media. Additional categories that are already be adjusted under the tool cover current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules require users to tag lifelike AI-generated content, and it bans harmful deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the platform will from now on add an AI-generated watermark to content made using its own AI tools, or identified by an collaborative effort for identifying content made by AI. This action is aimed to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is additionally launching a $2 million educational fund for professionals and groups to create informative material about ethical AI use. This initiative will support non-profit groups dedicated to teaching computer science.
Content Safety Approach
The platform has defended its safety measures, following discussion over plans to make redundant hundreds of safety staff in the United Kingdom. The company is expected to eliminate a significant number of roles in its user protection team in its British office, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can protect employees by filtering out the most harmful content before it gets reviewed by humans. TikTok announced a significant reduction in disturbing and violent content handled by human moderators over the past year due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”
